Sometimes it is driven or directed by the salesperson - there is a bonus or spiff attached to selling a certain item or achieving a certain size order, there is a sales quota or sales contest where performance numbers need to be met, it means keeping their position or receiving an advancement, or it figures into a company recognition program.
There may be telltale signs that either of these is the case in the language that is used by the salesperson during the sales presentation, the relative aggressiveness that is displayed by the salesperson, and the general lack of concern about what the customer really wants or is interested in having.
This is where the selling profession takes a big hit. Many of us have experienced salespeople who came on stronger than they needed to, didn't let up in their attempt to make a sale, and wouldn't take "no" for an answer very gracefully. They can get downright sullen or nasty when they don't sell what they intend - even if the customer doesn't seem to want it - because it is seen as a battle of wills. They are wagering that their company's position or their personal charisma or sales background is stronger than the customer's ability to know what they want or to resist such pressure tactics. Many times that is the case.
In our aging in place businesses, we must be responsive to our customer base. We have to be customer-focused and only be interested in providing solutions that are going to make their lives easier and more comfortable. It does us no good, and certainly doesn't enhance our personal brand or reputation, by attempting to push solutions onto people.
There is nothing to be gained except a little short-term income from making a sale that doesn't benefit the client or isn't what they want. We are there to serve them, and it's their money or that of an insurance company, family members, or granting agency, so we need to respect that investment also.
We know that we can make a sale. That should never be the question or issue. The one that counts is whether we can show and sell the client something that will help them remain in their home longer and make them safer and happier in the process? When we can do this, we will have succeeded.