To illustrate just how important it is to use licensed contractors - and for our purposes, CAPS trained as well - think back to when we trying to get our driver's license and the amount of work, practice, and study that went into that - so much that none of us want to do anything would jeopardize our ability to keep it. Our livelihoods and our independence depend on being able to drive. Yet, there are people who seem to like living on the edge by driving with a suspended or revoked license - or no license at all. We know what a hazard it is being on the roadway with people who aren't properly licensed or who don't seem to care about being licensed.
Now, take that same type of thinking and apply it to unlicensed versus licensed contractors. No wonder there is a concern by contractors who have taken the time and money to obtain the proper credentials, and no wonder consumers should be concerned when they are approached by unlicensed ones.
So, what if consumers insisted - through an educational campaign and word-of-mouth program that stressed this approach rather than a formal regulation or mandate - that any general contractor or remodeler they wanted to use for remodeling projects in their home (and it doesn't matter what size the project might be or how much it would cost) had to be licensed first of all, but more importantly for us (and to their benefit as well), has to have a CAPS designation?
Consumers are aware that the CAPS designation represents additional training and effort on the part of the contractor (and other professionals who might be involved in the project such as designers, architects, occupational therapists, and equipment or durable medical equipment specialists) to understand ways to modify and improve their homes in a safe fashion - regardless of their present age or physical condition - that will allow them to live more comfortably in their space and to use it well over time also.
Consumers should be insisting that a CAPS professional be the one or ones to help them in such an important endeavor as modifying their home to accommodate their changing needs or address a specific issue that they or a family member has. We understand their needs - both now and over time - better than someone who might approach a remodeling project for them without such training or without the network of resources that we typically bring to a renovation project. Someone without the CAPS training is not going to be able to offer the same level of service that we can.
Many consumers have heard of CAPS training and are likely to seek us and request that we help them. This is why our marketing efforts - websites and social media profiles, for instance - must mention, discuss, and stress our CAPS credentials and our ability to help consumers modify their homes whether it is a general update or remodel or one done to address a specific need. For those unaware of what CAPS is, we need to take this message to the marketplace.