While there are many people who technically can provide the work they need to have done, and do it within their budget, not all of those companies will or should be given serious consideration by them for various reasons. It could also be that the people contemplating the remodeling work are not comfortable with the abilities or expertise of the people they meet with about their proposed improvements or modifications. They could actually back away from a potential remodeling project - even though they seem to need the work done - because of the way the contractors they meet with treat them during the discussion phase.
This leaves a huge opening for us because we welcome and actually look for business such as this. We want to help people adapt their living space to work effectively for them as the age in place - by themselves or with others moving into the home with them.
While some contractors never get past the consideration stage because they don't impress the potential client in their ability to create for them what needs to be done, or they don't really have the mindset to complete it as anything but a remodeling project like any other they might do, we have the ability and the opportunity to let people know that were are specially trained to be able to help them - and that we have a huge interest in doing just that.
While there may be other contractors in our marketplace might be able to make similar claims about creating effective solutions, they won't have the training, the background, or the understanding that we do as CAPS professionals. We must let our clients know that we have a greater understanding of what their needs are and how to address them in a remodeling project. We bring a team approach also - remodeler, occupational therapist, designer, architect, durable medical equipment specialist and others who work together for their benefit.
Being the best at what we do won't make the sale by itself. It needs to be there, but we have to translate our expertise and excellence into creating a trust relationship with our potential clients. When they feel comfortable with us and know that we can do the job better than anyone else they might consider, they are much more likely to use us.