Whenever the market discovers something good, more and more people want to get in on it. There are so many products that have been introduced in the past couple of decades that caught the market off-guard, but the market soon responded with dozens of companies competing for that market share.
Look at all of the commercial plazas, office buildings, and shopping centers that have been springing up. One might ask how there are that many businesses to fill them up. That's a good question, but one thing that happens is companies move from where they have been to a seemingly better location in search of new markets, better exposure, or more clients. Of course, that leaves their current location temporarily empty until someone else comes behind them to take it.
The constant search for the right location, the right product or service, the right market, or the right pricing leaves many of us looking for answers and trying to come up with good solutions.
Nevertheless, trying to provide more services or being more versatile is probably not the most prudent solution. Do we really need (or want) to be all things to all people - remodeling services from small to large, from one-day to one-year or more? What do we want to be known for providing? Because of the nature of providing aging in place and remodeling services, there is a great deal we can do from small repairs to major makeovers.
Finding a business model that excites us, defining a market area where we can be the very best at what we do, offering our products and services for a competitive price, and getting a reasonable referral business is the way to have an effective business. Rather than attempting to provide a wide range of services and offer so much that it may be difficult for the consumer to appreciate where our strength is, let's specialize and be the very best we can. Let's build a name for ourselves and be recognized as the expert in a specific product or service, the price point, the market niche, and the demographic that we decide we want to pursue.