Thursday, March 3, 2016

"Sharing Your CAPS Story With Your Customers"

You pursued and received your CAPS designation to gain knowledge and insight on how to provide solutions, products, and services for people of any age or ability that might be interested in renovating their living space and making it more comfortable, convenient, accessible, and safer. Now you need to make sure that the people who can benefit from what you offer are aware of your credentials and abilities.

CAPS designees represent a vast array of professional specialties including general contractors, home builders and new home salespeople, renovators, remodelers, occupational therapists and occupational therapy assistants, physical therapists and physical therapy assistants, handymen, interior designers, decorators, kitchen and bath designers, durable medical equipment providers and installers, building material manufacturers and sales representatives, trade contractors, real estate sales professionals, stagers, home inspectors, home health, visiting nurses, senior service agencies, nonprofit organizations, and many others.

Regardless of why you took the CAPS courses or what particular services you offer, people need to know that you are available to help them and that you have a very special expertise allowing you to work with their issues - or the issues of close family members and friends.

So, share your story as often as you can. You know that people want to stay in their homes as they age, and you'll remember that people who need improvements largely are unsure how to locate a reputable contractor or to get someone like an OT to help them evaluate their needs.

By talking up your designation to existing customers, their families, new people you are meeting, and people who ask you what you do - and by discussing what your CAPS training means to you and how it can help them as far as your ability to relate to their needs and suggest specific solutions and services to address these concerns - you will be spreading your message among people who are looking for what you offer.

You may have a website and social media profiles where you can discuss your credentials also.

People aren't going to automatically know that you have CAPS training or how they can benefit from it without you helping to inform them. Many people are aware of CAPS through the combined efforts of NAHB, AARP, AIA, AOTA, APTA, ASID, NKBA, and similar organizations. However, they may not have a good explanation of how they can benefit from working with a CAPS professional, and they may not know that you have the designation. Marketing is quite important for spreading the word and sharing your CAPS story with your marketplace.

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Steve HoffackerCAPS, MCSP, MIRM, is a licensed Certified Aging-In-Place Specialist instructor and best-selling author of universal design books. To learn about this and other programs for aging-in-place or universal design, visit stevehoffacker.com or call 561-685-5555.