Cell phones can help you with your business - that's probably one of the reasons you have one. Sure, they help you stay in touch with your family and close friends, but they have a very important business function. You can't always be next to your desk phone so you must have a cell phone if want people to be able to contact you to discuss modifications to their homes or discuss other types of business with you.
Nevertheless, for cell phones to serve you well in your business, there are three things (and probably more) that are important to observe. First, make it a practice to answer your cell phone unless you are in a meeting or otherwise engaged in an important conversation that should not be interrupted. Of course, your cell phone needs to be turned on and have the ringer enabled in order to hear it ringing. In vibration or silent mode, it is too easy to miss an important call.
Not answering a cell call is not much different than not even having a phone for people to reach you. You say they can leave a voice message? That's true, but that's the second point to remember about cell phone usage. Make sure that you record a personal message in your own voice and that you identify who you are and that you invite people to leave a message for you.
Without that personal identification, people may not know if they have reached you or perhaps they think they may have misdialed and they will hang up without leaving a message. Too many people use a generic message or one that just tells the caller what number they have dialed. This doesn't help the caller if they haven't memorized your number or it's not your voice they hear. Someone may not want to leave a message if they aren't sure that they have dialed you, and they can't be sure without hearing your voice or company name on the announcement.
The third tip is the way you publicize your cell phone number. Many people just list it (along with one or more other numbers) on their business card or email signature without identifying it as a cell phone or mobile phone number. Generally when two or more numbers are listed, the last one is the cell phone number, but there is no way to tell for sure without some indication (the word "cell" or "mobile" or the letter "C" or "M," for instance).
Let's help the public and our strategic partners reach us easily and work on being available to speak with them when they call - or making a very clear announcement so they will be encouraged to leave a message.