So often we hear a person's name as they introduce themselves to us, but we are so interested in jumping into the conversation that we really don't pay attention to what they are saying. As a result, we don't remember their name and we can't use it subsequently in the conversation - without asking them again for their name.
This is quite awkward because they know, and we know, that they already told us their name. It reveals that we weren't paying attention or that we were more interested in what we were going to say next than in actually listening for and remembering their name when they gave it to us.
So, what's the trick for remembering someone's name when you hear it so that you can include them in the conversation and show that you value them as a person? Is it word association or some other special technique?