Back in 2006 when I first heard of the CAPS program, and the first couple of years I was teaching the courses, the phrase "aging-in-place" didn't sit well with a lot of people that were taking the CAPS coursework. They just didn't like the idea of "aging" and referring to it so prominently. They wanted a softer term.
That was a decade ago.
Now, the internet is awash in references to aging-in-place (articles, books, forums, public presentations, classes, and more) and people are embracing the concept as well as the specific name used to describe the focus on allowing people to remain in their homes long-term, regardless of their present age, their physical condition, or their projected lifespan.
There is no reason to view the concept of aging-in-place as anything less than the positive strategy it is. Do not even consider the possibility that the word aging is a word that people don't like hearing. We all are aging. It's a fact of life. The idea that we can do something to help people deal with it effectively is great.
It's not limited to any particular geography or part of the world either. This concept has really caught on so jump in and use your specialty (for instance remodeling, OT, design, or consulting) to help create efffective solutions for people.
If you have earned your CAPS designation, proudly refer to it and use it in your marketing. If you need more information about the program or ways to begin marketing your services, refer to my website or contact me.